Louder with Ace is a show for serious music lovers who also want a peek at what happens behind the curtain. Amidst fun episodes on favorite album covers, great song lyrics or our favorite scary music soundtracks, your “wise guides”—all industry movers and shakers across many facets—will also examine the inner workings of the music business, with myriad tips and tricks to help you navigate it successfully. Whether that’s how to get your band on tour or how music publishing works or if your band even needs a manager, you can be sure that every episode will leave you smarter about music than you were an hour before.
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THE BILLION DOLLAR QUESTION:
WHAT IS THE FUTURE OF THE MUSIC INDUSTRY?
Legendary rock music manager Ace Trump launches his new podcast tackling the big question: what is the future of the music industry?
The music industry adapted when consumers switched to digital music and pivoted to focus on live music revenue – but what could industry do when Covid shut the world down for 2 years? Added to this, with Brexit, decades of visa-less work permits enabling European touring came to an end. This perfect storm has decimated the global music industry.
Ace kicks off a series of conversations with international changemakers by talking to the author of the Live Music Act, Lord Tim Clement-Jones, and entrepreneur and music investor Lord Paul Strasburger, about what industry can do with lawmakers to find solutions.
Lord Clement-Jones and Lord Strasburger outline their vision of the future for the creative industries with a change in Government.
Ace gives an exclusive insight into how he innovated and steered his huge roster of rock bands through the pandemic.
Lord Strasburger:
“ I've been working with Elton John and his big concern is that we're going to lose a whole generation of new talent, new musicians who won't find it financially feasible to come into the industry... There is hope, but not under this Government...I think there's every chance that we will have a change of Government in the next year or two. And that's when all these problems can get looked at.”
Lord Clement-Jones:
“As long as this Conservative Government stays in power we are not going to change the reality of where we are at the moment...I think after there was a Government supported by the Liberal Democrats there would be certain solutions found. I have some optimism because I think we are at the end of a cycle. I think this government, this party, doesn't have much longer.”
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